Enroll in directory listing platforms to tout your services
Use effective tools and reliable directory listing resources to increase your exposure AND build your mobile audience too! There’s a plethora of websites to submit listings.
The dilemma is where to submit your business directory listing? Do you start small using a local listing directory? Those are one resource but this tip focuses on trusted sources that produce good results!
15 minutes of your day is all it will take to build your online audience and if you don’t have time to set up your listings I can enroll you in online directory services so you can get found online.
Local, targeted listings are available to small business owners via Google, MSN, Yelp, Yellow Pages. YEXT offers a way to monitor multiple directory listings and and keyword placement tiered fee structure.Yext is mostly fee based but there are some freebies in the offering.
Yes, there are smaller listing services, but to reach an online audience start big then hone in on your local target
Build keywords into your listings.
Research the keywords people use to search for your services. Armed with a list of key words associated with your business you will organically reach out and touch potential clients.
Aside from giving you lots of national exposure, a directory listing using these platforms has a local advantage. Their tools let you pinpoint your location on a map, hot links to your phone number and a link to your website.
Use built in tools and plugins for inquiries
Along with basic listings, well known sources usually offer perks such as ‘Contact us’ buttons & coupon spiffs.
These web buttons do work to drive potential clients to your business, so be sure to RESPOND to inquiries in a timely manner!
Screen your calls after signing up though, since you’ll be in the queue as a lead for a sales agent. So be prepared to deflect or take the next step with paid online advertising.
Presented to the Association of Home Businesses on April 19, 2018